Privacy Policy

Effective Date: June 2, 2026


Hawthorne Legacy Group ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, inquire about coverage, or engage our services. Please read this carefully. By using our services, you agree to the practices described here.

1. Information We Collect

1.1 Information you provide directly

We collect personal information you voluntarily share when you:

Request a quote or inquire about coverage

Complete applications or enrollment forms

Communicate with us by phone, email, or in person

Register for events or subscribe to our newsletter

This may include your name, date of birth, address, phone number, email address, Social Security number (where required for applications), health information, financial information, and beneficiary details.

1.2 Health information

As a life and health insurance agency, we may collect health-related information necessary to facilitate your insurance applications. This information is handled in accordance with applicable law, including HIPAA where applicable, and is shared only with Carriers and their authorized partners to process your application and provide coverage.

1.3 Information collected automatically

When you visit our website, we may automatically collect technical data including your IP address, browser type, pages visited, time spent, device identifiers, and referring URLs — collected via cookies and similar technologies.

1.4 Information from third parties

We may receive information about you from insurance Carriers, managing general agencies (MGAs), field marketing organizations (FMOs), referral partners, and publicly available sources to verify your information or present relevant coverage options.


2. How We Use Your Information

To identify suitable insurance products and present coverage options

To complete and submit applications to Carriers on your behalf

To communicate with you about your inquiries, applications, and policy status

To comply with legal and regulatory obligations, including state insurance licensing requirements

To send relevant updates, newsletters, or service communications

To detect and prevent fraud or misrepresentation on applications

To improve our services and website experience


3. Sharing & Disclosure

We do not sell your personal information. We may share it in the following circumstances:

Insurance Carriers: We share application and health information with Carriers as necessary to obtain quotes, process applications, and facilitate enrollment.

MGA/FMO Partners: We work with managing general agencies and field marketing organizations who assist in placing coverage. They are bound by confidentiality obligations.

Service Providers: Trusted vendors who support our operations (e.g., CRM software, email platforms) under confidentiality agreements.

Legal & Regulatory: When required by law, court order, or state insurance regulators.

Business Transfers: In connection with a merger, acquisition, or sale of our agency, subject to the successor honoring this policy.

With Your Consent: For any other purpose with your explicit consent.


4. HIPAA & Health Information

To the extent we handle protected health information (PHI) as defined under HIPAA, we do so only as permitted by law and solely for the purpose of facilitating your insurance coverage. We do not use or disclose PHI for marketing purposes without your authorization. If you have questions about your rights under HIPAA, please contact us.


5. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal and regulatory requirements (including state insurance record-keeping laws), resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.


6. Data Security

We implement industry-standard technical and organizational safeguards to protect your personal and health information against unauthorized access, disclosure, or misuse. These include encryption, access controls, and staff training.

No method of transmission or storage is completely secure. If you believe your information has been compromised, please contact us immediately.


7. Your Rights & Choices

Depending on your state of residence, you may have the right to:

Access the personal information we hold about you

Correct inaccurate or incomplete information

Request deletion of your information, subject to legal retention requirements

Opt out of marketing communications at any time

Receive a copy of your data in a portable format

To exercise any of these rights, contact us using the information in Section 11. We will respond within the timeframe required by applicable law.


8. Cookies & Tracking

Our website uses cookies to enhance your experience and understand how visitors use our site. We use essential cookies (required for functionality), analytics cookies (e.g., Google Analytics), and preference cookies. You may disable cookies through your browser settings, though some site features may be affected.


9. Third-Party Links

Our website or communications may link to Carrier websites, enrollment portals, or other third-party services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.


10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors. If you believe we have done so inadvertently, please contact us and we will promptly delete it.


11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version on our website with an updated effective date. Your continued use of our services after any changes constitutes acceptance of the updated policy.


12. Contact Us

Hawthorne Legacy Group
Email: [email protected]

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Preserving your legacy at every stage, from your first home to your last dollar. Complete protection, with education at its core.

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